Our Culture

There’s no other business quite like Iceland. No frills. No fuss. Lots of fun. Very down to earth. And big on personality and getting things done.

The pace here is lightning quick. We value our colleagues. And together we work hard, challenge the norm and go the extra mile to make our customers happy. That’s what it’s like to work here every day. Iceland isn’t for everyone. It can be challenging and the pressure can be on. But if you’re friendly, customer focused and always positive, Iceland is for you!

Watch how our team have lived and breathed this during the past year.

Some of the great reasons to join Iceland

We have regularly appeared in the top 10 Best Big Companies To Work For in the last 13 years.

Of our many awards we are proud to be Frozen Food Retailer and Online Supermarket of the Year. We’ve also been named the top UK supermarket for customer satisfaction two years running. Go team!

We do the right thing for our customers, colleagues and the planet. We lead positive change in ethical retail from going plastic free and eliminating palm oil from our own-brand products to supporting charities and helping local communities.

We offer you the freedom to shine and show you care, so you can provide our customers and colleagues with the best experience possible. Be proud. Be bold. Be Iceland.

We always want to know how to make things better. Whether it’s part of a chat or our annual surveys we’ll take action on what you say.

There’s a real family feel here. It can be challenging at times. But we all help and support each other and make everyone feel welcome.

We’re big enough to support and invest in you, yet small enough for you to make an impact.

We’re always looking at new ideas and introducing brand new products, constantly challenging ourselves to be the best.

Want to join the team?

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