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Here, you can discover more about the home of frozen food and our amazing success story. The many ups. The one big down. The time we came back from the brink. The charities we support. The many good causes we fight for. The man who started it all. The son who continues to do the right thing. Our many firsts. And how we act as a power of good for our customers, colleagues and the planet.
It’s a real blockbuster! Grab yourself a brew and get started.
Malcolm Walker and Peter Hinchcliffe open the doors of our first Iceland store. We start selling loose frozen food to customers in Oswestry, Shropshire. Who knew what was to come?
Our customers like what we do. So, we grow quickly, opening 14 further stores across North Wales and the North West.
Our own-brand products hit our shelves for the first time.
We open our first purpose-built freezer centre in Stretford, Manchester.
Our Head Office in Deeside, just outside Chester, opens for the first time. And we’re still here today. Although our Head Office is now a lot, lot bigger.
We grow to 81 stores and become a public company with one of the most successful flotations ever seen on the London Stock Exchange.
Doing it right, we remove artificial colourings, flavourings, non-essential preservatives and monosodium glutamate from our own-brand products. We’re the first UK supermarket to do it. Others took two decades to follow!
David takes over Goliath as Iceland buys Bejam to grow the family and create a truly national chain of 465 stores.
We grow to 752 stores and celebrate 25 consecutive years of sales and profit growth.
Always one step ahead, we introduce yet another brainchild of Malcolm’s, our unique free home delivery service.
Leading the way globally, we do the right thing for our customers by becoming the first food retailer to remove GM ingredients completely from our own-brand range.
We also launch the UK’s first nationwide home shopping service. Ahead of our time once again.
We buy Booker, the UK’s largest cash-and-carry operator to make the most of our synergies and bigger buying power. Seemed like a good idea at the time.
Our dark ages begin. Malcolm Walker and other senior managers are forced to leave the company but our troubled times don’t last long!
Now named the Big Food Group, we’re brought back from the brink of bankruptcy when we return to being a private company under the leadership of Malcolm Walker and a team of former senior executives.
The fightback begins and we start a spectacular turnaround almost immediately. A 10% sales decline is turned into 20% growth. We become the UK’s fastest-growing food retailer. How did we do it? We went back to putting our customers at the heart of everything we do.
We open more than 70 new stores and our sales exceed £2 billion for the very first time.
We celebrate our 40th anniversary with a spectacular Charity Ball that raises over £750,000 for Help for Heroes.
Iceland wins our first Sunday Times Best Big Company award!
Our first Food Warehouse opens its doors to offer our customers bigger choice and bigger savings in a much bigger space. And we win our second Best Big Company award!
Malcolm Walker opens our new £2 million Development Kitchen at our Head Office.
Our Founder & Executive Chairman Malcolm Walker receives a knighthood. We are all incredibly proud of our Sir Malcolm! In the same year Tarsem Dhaliwal was appointed Group Managing Director and then Chief Executive Officer the following year.
Sir Malcolm’s son Richard makes us the first major retailer in the world to commit to eliminating plastic packaging from our own-brand products. We aim to do this by 2023.
We’re also the first UK supermarket to remove palm oil as an ingredient in all of our own-brand food.
We’re voted the top UK supermarket for customer satisfaction for the second year running. We won this award thanks to the hard work of our amazing store teams who go above and beyond to provide our customers with the very best experience and make sure our stores look their best.
We’re set to celebrate our 50th anniversary in Las Vegas. Every one of our Store Managers will be invited to join us.